UX/UI Lead

Reporting to: Head, UK Creative Services

Location: UK

Role Overview

Taking responsibility for defining and delivering high-quality digital experiences across healthcare and pharmaceutical projects, the UX/UI Lead bridges strategy, design and delivery, ensuring that experiences are intuitive, scientifically accurate and effective in real-world contexts. Owning end-to-end user experience, from discovery and planning through to wireframing, prototyping and UX governance, the UX/UI Lead ensures digital solutions are user-centric, visually appealing and aligned with business objectives.

Key Responsibilities

• Defining UX strategy across initiatives, ensuring alignment with user needs, business goals and regulatory requirements
• Translating complex medical and scientific content into clear, intuitive and engaging experiences
• Developing user journeys, information architecture, and interaction models that support understanding and usability
• Leading discovery activities, including workshops to define users, needs and features, and producing user stories, personas and key journey flows
• Creating wireframes, prototypes and interaction designs across a range of formats, including web, mobile and large-format touchscreens
• Ensuring designs are optimized for real-world use, including high-pressure environments such as medical congresses
• Embedding accessibility and usability best practices throughout the design process
• Iterating designs based on feedback and user testing
• Establishing UX standards, patterns and frameworks to ensure consistency and quality across projects
• Working closely and collaboratively with UI designers, developers and account teams to ensure the feasibility, clarity and accuracy of outputs
• Advocating for user-centred design principles throughout the organization, promoting deep understanding of user needs and preferences
• Building and maintaining up to date knowledge of the healthcare market creative trends and innovations and sharing/leveraging insights to support business needs and growth
• Driving quality, efficiency and delivery of projects on time and to budget
• Ensuring team adherence to all external laws, policies and guidelines
• Providing creative consultancy services and upskilling internal teams to ensure content and experiences are delivered in a creative and innovative way without exception
• Leading effective training for junior team members in skills, processes, and software
• Addressing short- and long-term resource needs through acquisition and mobilization of staff and contractors
• Driving recruitment initiatives to ensure optimal team structure and complement
• Directing day-to-day resourcing and workflow in collaboration with Creative Services Managers

Line management (optional)

• Providing and overseeing the provision of effective line management, supporting the career and personal development of assigned line reports and department members
• Ensuring all line reports and department members undergo performance review and have appropriate objectives and development plans in place
• Rapidly addressing under-performance and initiating active management plans to support individuals, as required

Candidate Profile – (Skills, Competencies and Experience)

• Extensive experience in a senior or lead UX role, shaping both approach and execution, with a portfolio showcasing successful projects and user-centred design principles
• Expertise in UX design within healthcare or regulated environments, with a proven ability to translate complex scientific content into usable digital experiences; patient engagement experience highly beneficial
• Expertise in wireframing and prototyping tools, such as Figma, essential
• Solid understanding of accessibility standards and usability principles
• Extensive experience designing across multiple platforms and formats
• Familiarity with behavioural science principles and UX laws
• Strong facilitation and communication skills
• Ability to foster cross-functional team alignment
• Excellent project management skills, including ability to prioritize tasks, meet deadlines and manage resources effectively
• Exceptional communication and presentation skills, with the ability to convey design concepts and rationale to diverse audiences

Travel Requirements 

• As required by business needs