Senior Director, Outbound Growth

Location: Remote – United Kingdom

Role Summary

The Senior Director, Outbound Growth operates as the programme management layer for OPEN Health’s outbound growth function. Working in close partnership with the Associate Manager, Outbound Growth Operations (a direct report), this role manages the end-to-end workflow of outbound campaigns from brief through to pipeline entry. The Senior Director orchestrates the process: managing timelines, coordinating inputs from multiple stakeholders, enforcing standards, and tracking performance. The Associate Manager executes the campaign mechanics: building lists, configuring cadences, maintaining dashboards, and managing data quality. Together they are the two-person operational engine that keeps outbound growth running.

Neither role sets the commercial strategy nor owns client relationships. GCPs define which accounts to prioritise. Practice BD leads define the value proposition and buyer angle. Growth Data & Intelligence provides targeting and market signals. The Senior Director and Associate Manager take all of those inputs and programme-manage them into executed campaigns at volume and on schedule.

Key Relationships

• Associate Manager, Outbound Growth Operations: Direct report and operational partner. The Associate Manager handles hands-on execution (list builds, cadence configuration, dashboards, data QA, campaign launch). The Senior Director directs priorities, manages workflow, and ensures deliverables are on time and to standard. They operate as a unit.
• Global Client Partners: Receives account priorities and campaign briefs. Programme-manages the outbound workflow against GCP timelines and ensures deliverables are completed on schedule.
• Practice BD Leads: Receives practice positioning and buyer direction. Ensures campaign content and targeting reflect practice input. Coordinates timelines across practice workstreams.
• Practice Outbound Teams: Maintains visibility across all practice outbound activity. Coordinates scheduling, prevents duplication, and ensures shared adherence to operating standards.
• Growth Data & Intelligence: Receives targeting models, ICP data, and intent signals. Manages the handoff into campaign execution and ensures data deliverables arrive on time.
• Growth Operations: Defines system requirements and manages the request pipeline into Growth Ops for CRM configuration, automation, and reporting.
• Senior Leadership: Delivers status reporting, pipeline metrics, and campaign performance to the CCO and EGS leadership.

Essential Duties & Responsibilities

Programme-Manage the Outbound Campaign Lifecycle

Own the end-to-end workflow from campaign brief to pipeline entry, working with the Associate Manager to ensure every campaign moves through each stage on time and to standard.

• Managing the outbound campaign calendar: intake briefs from GCPs and Practice BD, schedule campaigns against capacity and congress cycles, assign workstreams between this role and the Associate Manager, set deadlines, and track progress.
• Defining and enforcing the standard campaign workflow: brief intake, targeting and list build (Associate Manager), content and messaging alignment, cadence configuration (Associate Manager), launch, follow-up, and pipeline logging. Document each stage with clear owners, deliverables, and SLAs.
• Running weekly operational stand-ups with the Associate Manager, Growth Data & Intelligence, Growth Ops, and outbound leads to review campaign status, surface blockers, reprioritise workstreams, and hold stakeholders accountable to timelines.
• Managing dependencies across functions: ensure Data & Intelligence delivers targeting on schedule, Growth Ops completes system configuration on time, Marketing provides content when needed, and the Associate Manager has what they need to execute.
• Escalating delays, resourcing conflicts, and quality issues early. Do not let campaigns stall waiting for inputs.

Coordinate Outbound Activity Across the Organisation

Maintaining the operational picture of who is doing what, where, and when across all outbound activity.

• Working with the Associate Manager, maintaining a shared outbound coverage map: which accounts are being worked by GCPs, which, by practice outbound teams, have no active coverage. Use this to direct campaign resources into gaps and prevent conflicting outreach.
• Running a regular coordination rhythm with GCPs, Practice BD leads, and practice outbound teams to align on account ownership, campaign timing, and priorities.
• Enforcing outbound operating standards across central and practice teams: cadence design principles, data quality requirements, follow-up protocols, and reporting formats. The Associate Manager monitors compliance day to day; this role addresses systemic issues and escalations.
• Identifying where outbound effort is duplicated, unfocused, or producing volume without quality, and redirect resources.

Run Congress & Conference Campaign Operations

Programme-manage the full outbound campaign cycle around each congress, with the Associate Manager handling execution.

• Owning the congress campaign timeline: pre-event targeting and list build (Associate Manager), cadence launch (Associate Manager), meeting scheduling, on-site coordination, post-event follow-up, debrief capture, and pipeline logging.
• Coordinating inputs from GCPs (account priorities), Practice BD (positioning), and Data & Intelligence (targeting) into a single campaign package delivered on schedule.
• Setting meeting density targets and track against them. Ensuring the Associate Manager has post-congress follow-up cadences configured and launched within 24 hours of the event closing.
• Running a post-congress retrospective: what launched on time, what slipped, what converted, and what changes for the next event.

Performance Tracking, Reporting & Process Improvement

• Tracking outbound campaign performance with the Associate Manager: launch-on-time rates, data quality scores, activity volume, response rates, pipeline conversion, and attribution.
• Delivering regular status reports and performance readouts to the CCO and EGS leadership, covering campaign progress, pipeline contribution, and operational health.
• Identifying process bottlenecks, recurring delays, and quality failures across the campaign lifecycle. Implementing fixes with the Associate Manager and track whether they hold.

Technology & Workflow Optimisation

• Defining how the outbound tech stack (Salesforce, LinkedIn Sales Navigator, ZoomInfo, Eva Boot, SalesLoft) connects into an efficient end-to-end workflow. Growth Ops builds what this role specifies; the Associate Manager operates the tools day to day.
• Working with the Associate Manager, identify where automation can eliminate manual handoffs, reduce launch delays, and improve data quality between systems.

Role Growth Trajectory

• Activate: Mapping the current outbound landscape with the Associate Manager: who is doing what, which campaigns are in flight, where the workflow breaks down. Build relationships with GCPs, Practice BD, practice outbound teams, and Growth Ops. Document the current process and identify the first workflow improvements.
• Generate: Implementing the standard campaign workflow. Launching the campaign calendar and weekly stand-up rhythm. Running the first congress campaign cycle end to end with the Associate Manager. Pipeline dashboards live and status reporting to leadership.
• Scale: Increasing campaign throughput without proportional effort. Tightening SLAs across functions. Reducing launch delays and data quality issues. Expanding coordination with practice outbound teams.
• Operate: Running a disciplined, high-throughput outbound operation where campaigns launch on time, data is clean, pipeline is tracked accurately, and every stakeholder knows the status of their workstreams. The Senior Director and Associate Manager function as a seamless operational unit.

Experience, Skills & Qualifications

• Bachelor’s degree required.
• 7+ years in programme management, commercial operations, revenue operations, or growth operations, ideally within life sciences, healthcare services, or professional services.
• Proven track record of managing complex, multi-stakeholder operational workflows with clear timelines, deliverables, and accountability.
• Strong systems and process orientation: able to build, document, and enforce repeatable workflows across distributed teams.
• Experience managing and developing direct reports in an operational context.
• Operational fluency with CRM and campaign tools (Salesforce, SalesLoft, ZoomInfo, LinkedIn Sales Navigator, or comparable).
• Comfortable managing dependencies across functions and escalating issues early without waiting for permission.
• Strong analytical capability: able to track performance metrics, identify process failures, and implement fixes.
• Clear, direct communication. Able to run stand-ups, deliver status reports, and hold senior stakeholders to deadlines without friction.
• Experience in life sciences or pharma services preferred but not required; the core competency is operational discipline and programme management, not therapeutic area expertise.

Travel & Location

Remote (UK-based). Quarterly travel for team meetings, planning sessions, and key events. Congress attendance is encouraged but not mandated