SVP/VP Outbound Growth

Reports to Global President, Growth

Location: Remote - United Kingdom

Job Summary

The SVP/VP, Outbound Growth is the connective layer between OPEN Health’s enterprise account strategy and the outbound growth team members across the practices. This role ensures that the prioritised account plan translates into focused, coordinated, and measurable outbound activity across every tier of the account landscape.

The operating model adapts based on coverage: where GCPs are assigned, this person provides outbound campaign support (targeting packages, cadence execution, pursuit intelligence, congress logistics) that amplifies GCP efforts while they retain full account ownership. Where no GCP is involved, this person runs outbound independently to generate qualified opportunities and routes them to the appropriate practice. Across both models, this role sets the outbound operating rhythm, coordinates with practice outbound teams to prevent duplication, and owns pipeline accountability for outbound-sourced opportunities.

The Associate Manager, Outbound Growth Operations reports directly into this role and runs the campaign mechanics. A Senior Manager, Growth Data & Intelligence provides targeting models and analytical foundation. A Growth Operations team maintains the CRM and tech stack. The SVP/VP directs the operational cadence across all three and sets the tone for how outbound growth operates at OPEN Health.

Key Relationships

• Enterprise Account Strategy: Translates the prioritised account plan into outbound campaign priorities across anchor/builder, Zone 2 driver, and Zone 3 accounts.
• Global Client Partners: Provides outbound campaign support on GCP-assigned accounts. GCPs own the relationship; this role provides the outbound infrastructure.
• Practice Outbound Teams: Connects enterprise strategy to practice-level outbound execution across GMAC, PMED/PE, E&A, and Digital. Ensures alignment, coordination, and shared operating standards.
• Non-GCP Accounts: Runs outbound independently to generate pipeline and route qualified opportunities to the relevant practice.
• Associate Manager, Outbound Growth Operations: Direct report. Runs the operational engine: list builds, cadence configuration, dashboards, data quality, and campaign execution.
• Growth Data & Intelligence / Growth Operations / Marketing: Receives targeting intelligence, defines tech stack requirements, and coordinates outbound messaging with the broader content calendar.

Essential Duties & Responsibilities

Align Outbound to the Enterprise Account Strategy

• Translate the enterprise account strategy into outbound campaign priorities across all tiers. Maintain a clear view of which accounts are being worked, by whom, and through which channels.
• Set the outbound campaign calendar in partnership with GCPs, Practice BD leads, and practice outbound teams, ensuring sequencing and focus reflect the account plan.
• Continuously reprioritise based on pipeline outcomes and conversion data, not activity volume.

Execute Outbound Across the Account Landscape

For GCP-assigned accounts (anchor/builder, Zone 2, Zone 3):

• Build targeting packages, configure cadences, develop pursuit intelligence briefs, and run pre- and post-congress campaigns in support of GCPs.
• Track outbound activity and pipeline outcomes on GCP-supported campaigns and continuously refine the enablement model based on what is actually accelerating pipeline.

For non-GCP accounts (Zone 2 and Zone 3 without dedicated coverage):

• Independently build and execute outbound campaign cycles with practice-specific value propositions. Qualify and progress opportunities directly, including taking discovery meetings.
• Route qualified opportunities to the relevant practice with full context. Manage account graduation into GCP or Practice BD coverage as relationships deepen.

Connect Enterprise Strategy to Practice Outbound Teams

• Maintain ongoing visibility into where each practice outbound team is focused, what campaigns they are running, and what pipeline they are generating.
• Run a regular coordination rhythm with practice outbound leads to share intelligence, align on coverage, and prevent conflicting outreach.
• Establish outbound operating standards (targeting criteria, cadence design, data quality, follow-up protocols) that practice teams adopt because they work.
• Ensure market intelligence and campaign learnings flow bidirectionally between central commercial and practice outbound teams.

Run Conference & Congress Campaign Operations

• Prioritise which congresses warrant outbound campaign investment based on account density, practice relevance, and pipeline potential.
• Build pre-congress packages for GCP-owned accounts (collaboratively) and non-GCP targets (independently): target lists, cadences, briefing materials, and meeting schedules.
• Coordinate with practice outbound teams on congress targeting to maximise coverage without duplication.
• Run post-congress follow-through: debriefs completed, pipeline logged within 48 hours, next steps tracked to qualified opportunity.

Pipeline Performance & Reporting

• Track outbound pipeline health across all channels and tiers: volume, velocity, conversion rates, and attribution.
• Identify where pipeline is stalling by tier, practice, or channel, and drive tactical fixes.
• Deliver regular performance readouts to the CCO and EGS leadership with honest assessments of outbound contribution.

Technology, AI & Operational Efficiency

• Define how the outbound tech stack (Salesforce, LinkedIn Sales Navigator, ZoomInfo, Eva Boot, SalesLoft, AI-enabled tools) connects into an integrated system. Growth Ops builds what this role specifies.
• Identify where automation and AI can improve targeting precision, personalise outreach at scale, and reduce manual effort.

Role Growth Trajectory

• Activate: Onboard into the account landscape and enterprise strategy. Map GCP coverage, practice outbound activity, and white space. Build relationships across the growth ecosystem. Identify first campaign priorities.
• Generate: Launch first campaign cycles across GCP-supported and non-GCP accounts. Begin coordination rhythm with practice outbound teams. Pipeline dashboards live. First qualified opportunities attributable to outbound.
• Scale: Expand coverage across all practices and tiers. Deepen the GCP enablement model. Shape outbound standards that practice teams adopt based on demonstrated results.
• Operate: Lead a fully operational outbound growth function with proven pipeline contribution, established GCP enablement, strong practice coordination, and outbound standards adopted across the organisation.

Experience, Skills & Qualifications

• Bachelor’s degree required; MBA or relevant postgraduate qualification preferred.
• 10+ years in business development, revenue operations, growth leadership, or commercial operations within life sciences, healthcare services, or professional services, with at least 3 years in senior leadership or people management.
• Direct experience running outbound campaign operations: targeting, cadence management, pipeline tracking, and conversion analysis.
• Proven ability to work in a service/enablement capacity alongside senior commercial stakeholders without owning the client relationship directly.
• Demonstrated experience translating commercial strategy into outbound priorities and coordinating across distributed execution teams.
• Operational fluency with Salesforce, LinkedIn Sales Navigator, ZoomInfo, SalesLoft, or comparable platforms.
• Experience working with or selling into emerging biotech and mid-tier pharmaceutical companies.
• Strong analytical capability and cross-functional coordination skills with clear, direct communication.

Travel & Location

• Up to 30%, including international travel.

Quarterly travel for team meetings, planning sessions, and key events. Congress attendance is encouraged but not mandated.