Manager, Outbound Growth Operations

Job Summary

The Manager, Outbound Growth Operations owns the day-to-day operational and analytical backbone of OPEN Health’s outbound growth engine. Working at the intersection of the Head of Outbound Growth (who sets strategy), the Senior Manager, Growth Data & Intelligence (who builds the targeting and analytical models), and Growth Operations (who maintains the systems), this role is responsible for making the engine actually run: building and enriching target lists, launching campaigns, configuring workflows, maintaining performance dashboards, and telling the team what is and isn’t converting and why.

This is not a cold-calling or SDR role. It is an ops-and-analytics role for someone who wants to be hands-on in the tools every day (Salesforce, SalesLoft, ZoomInfo, LinkedIn Sales Navigator, AI-enabled prospecting platforms) while also owning the reporting, attribution, and optimisation that determines whether those tools are generating real pipeline. The right person is equally comfortable pulling a target list from ZoomInfo and presenting a conversion analysis to senior leadership.

Targeting, List Build & Data Operations

Own the quality, accuracy, and enrichment of the targeting data that powers every outbound campaign.

• Build, segment, and maintain target account and contact lists using ZoomInfo, LinkedIn Sales Navigator, and Salesforce. Own data accuracy, deduplication, enrichment, and compliance with data governance standards.
• Maintain and refine ICP criteria and buyer persona inputs across pharma, biotech, and life sciences, updating based on win/loss data and pipeline conversion patterns.
• Use AI-powered prospecting and intent data tools (Eva Boot, ZoomInfo intent signals, LinkedIn buyer insights) to flag trigger events such as funding rounds, leadership changes, pipeline milestones, and regulatory actions.
• Prepare data-rich account briefs and pursuit packages for Global Client Partners and outbound leads, including account context, stakeholder maps, propensity indicators, and recommended entry points.
• Own list upload, enrichment QA, and data hand-off into SalesLoft cadences, ensuring every campaign launches with clean, verified data.

Campaign Operations & Growth Engine Enablement

Run the operational mechanics behind outbound campaigns and continuously improve the systems and processes that power them.

• Draft campaign briefs in partnership with the Head of Outbound Growth: target segments, channel sequencing (email, LinkedIn, SalesLoft cadences), timing, and success metrics.
• Maintain and evolve a library of campaign templates and playbooks segmented by practice area (GMAC, PMED/PE, Evidence & Access, Digital), buyer persona, and engagement stage.
• Partner with Growth Operations to set up and automate the workflows behind the outbound engine: cadence configuration, routing rules, enrichment triggers, and data hand-offs between tools.
• Document and refine the end-to-end operating process (sourcing to enrichment to outreach to pipeline) so that new tools, new campaigns, and new team members can plug in without friction.
• Run A/B and multivariate testing on messaging, subject lines, and sequencing. Analyse results and translate findings into concrete changes to active campaigns.
• Identify where manual steps are slowing the engine down. Bring automation ideas and new tools to Growth Ops for evaluation and implementation.
• Serve as the outbound team’s go-to resource on how to get the most out of the tech stack: creating quick guides, templates, and informal coaching on Salesforce, SalesLoft, ZoomInfo, LinkedIn Sales Navigator, and AI prospecting tools.

Performance Analytics, Attribution & Reporting

Own the measurement layer that tells the team whether the outbound engine is generating pipeline and where it is breaking down.

• Build and maintain campaign performance dashboards in Salesforce (and supporting tools) tracking activity volume, response rates, opportunity conversion, pipeline attribution, and channel-level ROI.
• Deliver weekly and monthly performance readouts to the Head of Outbound Growth and senior stakeholders, using data visualisation to highlight trends, flag underperformance, and recommend evidence-based pivots.
• Conduct pipeline velocity, conversion funnel, and cohort analysis to pinpoint where and why pipeline is or isn’t converting, and recommend tactical fixes.
• Work with Growth Operations to maintain data capture standards and taxonomy across the outbound tech stack so that activity data flows cleanly into Salesforce for accurate multi-touch attribution.
• Support conference and event-driven campaigns by coordinating pre-event targeting, post-event follow-up cadences, and pipeline tracking and attribution.

Cross-Functional Coordination

Keep the moving parts of the outbound function connected and visible.

• Coordinate campaign launch timelines across content readiness (Marketing), targeting readiness (Data & Intelligence), system configuration (Growth Operations), and outreach execution (Outbound Leads).
• Run weekly campaign stand-ups with the Head of Outbound Growth, Growth Data & Intelligence, Growth Operations, and outbound leads, using live dashboard data to review active campaigns, surface blockers, and prioritise next actions.
• Maintain a shared campaign calendar and initiative pipeline, ensuring transparency and visibility across the enterprise growth team.

Qualifications & Experience

Required

• Experience in revenue operations, growth operations, demand generation, commercial operations, or data-driven marketing, ideally within life sciences, healthcare, or professional services.
• Hands-on, daily-use proficiency with Salesforce (strongly preferred) and outbound/prospecting tools such as SalesLoft, ZoomInfo, LinkedIn Sales Navigator, or comparable platforms.
• Strong analytical capability: comfortable building dashboards, working with data visualisation tools, analysing funnel metrics, conducting attribution analysis, and translating data into tactical recommendations.
• Experience building and managing target lists, enrichment workflows, and data quality processes across CRM and prospecting platforms.
• Ability to coordinate multiple campaigns simultaneously across cross-functional stakeholders with clear project management discipline.
• Clear, concise communication: able to write campaign briefs and present data-driven performance insights to senior leaders.

Preferred

• Experience in pharma/biotech or med comms agency environments.
• Familiarity with medical affairs, MSL engagement, publications, or HEOR buyer landscapes.
• Exposure to AI-enabled prospecting, intent data platforms, or predictive analytics tools in a commercial context.
• Comfort with data manipulation tools (Excel/Google Sheets at an advanced level, or exposure to SQL, Python, or BI platforms such as Tableau or Power BI).
• Understanding of the pharma procurement cycle and RFP/RFI processes.

What Success Looks Like

In the first 90 days:

• Fully embedded in the outbound growth team’s rhythm: attending pipeline reviews, understanding active campaigns, building working relationships with Growth Ops, Data & Intelligence, outbound leads, and Practice BD.
• Fluent in the tech stack and able to independently build lists, configure cadences, and pull reporting from Salesforce, SalesLoft, and ZoomInfo.
• Campaign performance dashboard live in Salesforce and delivering weekly analytical readouts to the Head of Outbound Growth.
• First set of campaign playbooks drafted and in active use for at least one practice area.
• Initial pursuit packages with data-rich targeting intelligence delivered to GCPs for priority accounts.

By six months:

• Campaign playbook library growing across priority practice areas, with embedded performance benchmarks and testing results.
• Established working rhythm with Data & Intelligence and Growth Ops for targeting, list development, and enrichment, with clear SLAs and repeatable processes.
• Measurable improvement in list quality, campaign launch velocity, and clean reporting accuracy.
• Delivering pipeline conversion analysis that directly informs strategic decisions by the Head of Outbound Growth.
• Recognised internally as the person who knows how the outbound engine works, what it is producing, and where it needs to improve.