Head of Outbound Growth
Location: US or UK Remote
Job Summary
The Head of Outbound Growth is a senior commercial leader responsible for architecting and scaling OPEN Health’s enterprise outbound growth engine. This role establishes the strategic framework, operational discipline, and cross functional integration required to drive predictable, measurable enterprise opportunity creation.
As a member of the Growth Leadership Team, the Head of Outbound Growth designs and builds a dedicated outbound function from inception. The role creates the targeting infrastructure, pursuit operating rhythms, conference campaign model, CRM architecture, and enterprise narrative frameworks that equip Growth Client Partners to engage consistently and effectively with high value pharmaceutical and biotechnology clients.
This leader is accountable not only for commercial activity, but for the quality, conversion, and durability of the enterprise pipeline generated through outbound efforts. Success in this role requires structured commercial thinking, executive presence, systems design capability, and the ability to coordinate multiple practices into a unified enterprise pursuit strategy.
Essential Duties & Responsibilities
Architect the Outbound Growth System
- Designing and implementing the enterprise outbound growth architecture, ensuring a predictable, scalable, and measurable approach to opportunity creation
- Defining the end to end pursuit model, including target account selection, tiering, outreach sequencing, client partner handoff, and structured pipeline tracking
- Establishing disciplined operating rhythms such as weekly pursuit reviews, monthly account planning cadences, and quarterly target refresh cycles
- Building and owning Salesforce infrastructure for outbound growth, including pipeline stages, opportunity tagging, meeting to proposal conversion tracking, and executive reporting
- Developing scalable playbooks, templates, and quality standards that enable the function to grow without degradation of rigor or impact
Design Conference and Congress Campaign Infrastructure
Major industry congresses including ASCO, ASH, ESMO, ISPOR, DIA, and other high impact global life sciences meetings represent critical enterprise growth moments for OPEN Health. This role designs and operates the commercial campaign infrastructure that enables Growth Client Partners to engage effectively at these events, rather than attending as a standalone representative.
- Designing the enterprise conference and congress campaign framework, including event prioritisation, account selection, persona targeting, and service narrative alignment planned well in advance
- Building structured pre-congress campaign packages for Growth Client Partners, including account and persona specific target lists, outreach sequences, and briefing materials
- Aligning outreach messaging to enterprise narrative and account context prior to engagement
- Setting meeting density standards and equipping Growth Client Partners to deliver high quality scheduled engagements rather than opportunistic interactions
- Ensuring Growth Client Partners and senior representatives are fully prepared with confirmed schedules, briefing materials, and executive talking points ahead of each event
- Designing on-site execution frameworks that enable Growth Client Partners to facilitate senior relationship building, real time opportunity identification, and cross practice connection making, and stepping in to take discovery or introductory meetings where appropriate to qualify high priority leads
- Operating structured post-congress follow-through processes, ensuring formal debriefs are completed, pipeline entries logged within 48 hours, and progression tracked through to qualified opportunity and proposal
- Continuously refining a repeatable congress playbook that elevates performance with each event cycle
Drive Enterprise Integration and Commercial Coordination
- Serving as the integrative commercial layer across Growth Client Partners, Practice Business Development leads, Marketing, and senior leadership
- Ensuring all outbound activity is coordinated, account aware, and aligned to a unified enterprise narrative
- Maintaining full visibility of account level outreach to eliminate fragmented engagement, duplicated requests, and conflicting messaging
- Contributing to enterprise account planning by identifying cross practice expansion opportunities and sequencing outreach to maximise relationship leverage
- Partnering with Marketing to align conference strategy, external messaging, and pursuit content to the broader commercial narrative and campaign calendar
Lead Pursuit Narrative and Executive Messaging
- Developing and maintaining the enterprise pursuit narrative, articulating how OPEN Health’s integrated capabilities address the most pressing challenges facing pharmaceutical and biotechnology clients
- Creating account and persona specific messaging frameworks that translate the “Connecting Science to Impact” positioning into compelling, timely executive value propositions
- Building pitch and pursuit content for use across conference meetings, structured outreach sequences, and proposal development
- Equipping Growth Client Partners and outbound team members with executive messaging discipline, clarity frameworks, and strategic positioning guidance
Deliver Enterprise Commercial Outcomes
- Driving measurable enterprise level opportunity creation through disciplined outbound execution
- Ensuring Growth Client Partners deliver strong meeting density across priority congresses and outreach cycles against defined targets
- Expanding account penetration within priority enterprise targets through structured relationship building, including taking discovery and introductory meetings where appropriate to qualify leads and prospects
- Improving conversion of outbound meetings into qualified opportunities and formal proposals
- Generating sustainable enterprise level pipeline value attributable to outbound activity
- Advancing system maturity through adoption of playbooks, CRM discipline, operating rhythm adherence, and team capability development
Experience, Skills, and Qualifications
- Bachelor’s degree required; advanced degree such as MBA or relevant postgraduate qualification preferred
- 10+ years of experience in strategic business development, pursuit leadership, management consulting, or enterprise growth roles within life sciences or healthcare services
- Demonstrated success designing and scaling structured business development systems at enterprise level
- Deep understanding of pharmaceutical commercialisation, launch strategy, medical affairs, and market access landscapes
- Proven track record of building systems that generate enterprise level opportunities through structured, relationship driven outbound outreach
- Direct experience designing conference and congress campaign strategies with accountability for meeting density and downstream pipeline conversion
- Strong executive presence with credibility in C suite and board level environments
- Exceptional strategic narrative and messaging capability, with the ability to translate integrated scientific and commercial value into persuasive pursuit conversations
- Experience building and optimising Salesforce or equivalent CRM infrastructure for pipeline discipline and forecasting accuracy
- Enterprise mindset with the ability to coordinate across complex, multi practice organisations
- Entrepreneurial orientation with demonstrated experience building new functions or commercial capabilities from the ground up
Travel Requirements
- Up to 30%, including international travel.