Account Director - Patient Engagement

Job Summary

The Account Director (AD) is the primary client point of contact for patient initiatives (for one or more accounts), ensuring they are profitable and growing strategically. The AD is responsible for the delivery of quality patient-focused programs, and creative work that aligns with the client’s objectives and addresses their business needs. The AD coordinates resources to manage and execute projects efficiently while balancing client expectations.

Essential Duties & Responsibilities

Strategic Account Management

• Communicates effectively with clients to address account and brand strategic needs, driving organic growth.
• Maintains ongoing communication with key client contacts to monitor performance and strengthen relationships.
• Proactively identifies issues and leads to swift, effective remedial action.
• Manages and mentors a team of one or more account managers.
• Escalates critical issues to the CSD regarding key accounts and the account team as needed.
• Supports the CSD as a senior member of the team, offering insights and guidance.
• Keeps the CSD informed on all significant client activities and developments.
• Provides clear strategic direction to the agency team, evaluating creative outputs and tactical plans for alignment with strategic goals and offering constructive feedback.
• Holds comprehensive understanding of each client’s business
• Exhibits strong empathy for and insight into each client’s patient group, with a focus on their unique needs.
• Remains in tune with — and an understanding of — industry business trends. Broad knowledge of what’s going on in the patient engagement and marketing space to offer innovative solutions to clients.
  
  

Tactics and Execution

• Oversees all activities that relate to support of the patient-focused programs and projects associated with the client account. This includes strategy and planning meetings, status meetings, financial reconciliation, partner agency coordination, project-level reporting and measurement, and participation in Review Committee process as needed.
• Drives strategy and planning for patient video shoots, ensuring final deliverables align with business objectives.
• Takes a comprehensive, patient-centered approach to client projects, ensuring alignment with broader marketing objectives.
  
  

Cross-functional Collaboration

• Effectively collaborates with cross-functional teams to develop, plan, and execute patient engagement programs and establishes strong and trusted working relationships with client partner agencies and OH vendor partners
  
  

Business Development

• Lead existing account growth and new business development opportunities
• Develops pitch slides, relevant case study examples, and post-pitch follow up requirements
• Manage brand planning, organic growth, and strategic imperative recommendations based on client needs and requests
  
  

Financial Oversight

• Maximizes the practice’s revenue and profitability by closely monitoring and driving forecast projections.
• Ensures all work is completed within budget while fostering team accountability for:
• SOW development
• Client-signed estimates, PO, and invoice tracking
• Accurate and timely budget reconciliations for all projects
• Ongoing efforts to identify and implement cost-saving measures
• Oversees the financial management of each account, ensuring projects stay within budget.
• Collaborates with the CSD to monitor forecasts, manage monthly revenue reporting, and address any financial issues promptly.
  
  

Experience, Skills, and Qualifications

• Bachelor’s degree
• Significant experience in professional client relationship management
• Excellent leadership and organizational skills
• Skilled manager, mentor and effective delegator
• Desire for excellence and a passion to succeed in a fast-moving and ever-evolving environment
• Excellent written and oral communication skills
• Keen attention to detail and budgetary restraints
• Background in biopharmaceutical patient marketing (client or agency side) a plus
• Superior interpersonal and customer service skills.
• Proficient in Microsoft Office including Word, Excel (including spreadsheets), and Power Point, SalesForce, database, and reporting tools. Knowledge of CVENT and Veeva a plus.
• Ability to make clear, concise decisions and solve complex problems.
• Strength in fostering and maintaining productive, successful working partnerships with clients (at all levels) as well as the internal OH team.
• Ability to organize, plan, and prioritize work in a fast-paced work environment, and to achieve goals in a timely fashion.
  
  

Travel Requirements

• As required by business needs.